Melbourne, via Sydney, via Toronto. 12 years in PR & communications in the entertainment industry. I’m passionate about building community and working with people who want to leave their little corner of the world in a better place than they found it.

I am the founder of Super Duper, an independent PR, communications and ghost writing agency that services the music and entertainment industries. Prior to relaunching in September 2021, Super Duper ran from 2013 - 2018 leading album, tour and consumer event campaigns and internal communications strategies for the likes of Sydney Opera House, National Geographic, Melbourne Zoo, Taronga Zoo, Live Nation (Kendrick Lamar & Paramore), Alex the Astronaut, Camp Cope, RVG, Skegss and many more.

From 2019 to early 2021 I lived in Toronto, where I set up the PR office at Sid Lee, oversaw their North American PR team in Toronto, Montreal and New York, and was a founding member of their global DEI program co-leading Community initiatives. Earlier professional experience includes project management and PR/comms roles with Toronto International Film Festival, Hot Docs International Film Festival, Big Day Out and Shock Records.

I actively seek opportunities avenues to meaningfully contribute and build ecosystems on a local level and have fundraised over $10,000 for Girls Rock! Australia, earmarked for scholarships for applicants from low income households, participated as a committee member for Helping Hoops, flipped drills at Toronto Tool Library and helped out on the ground with Hijabi Ballers. Sharing my knowledge and experience through mentorship is something I love to do, having previously been a mentor through The Push in 2018.

My home of Melbourne, Australia is on land belonging to the Wurundjeri people of the Kulin Nation, where I am grateful to live and work. My time in Toronto was spent on land belonging to the Mississauga's of the Credit First Nation and the traditional territory of the Haudenosaunee, Anishinaabe and the Huron-Wendat.

If you’d like to get in touch for work or mentorship opportunities you can reach me at genna [at] superduper [dot] city